As the “creative maven” for Earth’s Best Friend, I’ve put in a lot of work over the past year, choosing fabrics, working with designers, seamstresses, manufacturers, suppliers and more to pick the right components and style for our first product: eco-friendly dog jackets. I almost breathed a sigh of relief when I went to pick up our first round jackets from the manufacturer, until I realized we now have to sell our products! It’s not that this was an actual realization - we had done our leg work and research into the retail side as well - but I was so focused on doing all the “behind the scenes” work, I underestimated the hard work that was yet to come.

Fortunately, I believe that our product reaches a relatively un-reached market - those who want cute but eco-friendly options for their pets. And we’re only getting started. In the days to come we’ll be unveiling even more products made from eco-friendly, sustainable and recycled components as well as products beyond the pet clothing realm.

Head over to the about us section to read our story and find out what goes into making our jackets. We’d love your feedback or comments concerning our products, stories about your dogs, or anything else you’d like to share.

*alexis